Modere, a well-known direct-to-consumer health and wellness brand, has announced its closure after 23 years of operations. The company, which built a loyal customer base with its “clean living” philosophy and eco-friendly products, was announced on April 11, 2025, through a statement on its website.
The decision has left customers and distributors shocked as they bid farewell to a brand that had become synonymous with sustainable health and wellness solutions.
A Heartfelt Goodbye
In its announcement, Modere expressed deep gratitude to its global community of customers, distributors, and employees. “After 23 wonderful years of serving our cherished community, we’ve made the difficult decision to close our doors,” the statement read.
The company thanked its supporters for their trust and loyalty, adding, “Whether you’ve been with us from the beginning or just discovered us recently, thank you for being a part of our story.”
The announcement also marked the end of Modere’s journey as a pioneer in the health and wellness industry. Known for its innovative approach to clean-label products, including supplements, skincare items, and household essentials free from harmful chemicals, Modere has established itself as a leader in sustainable living.
Why Did Modere Shut Down?
While Modere did not provide specific reasons for its closure in the official announcement, industry insiders have pointed to a combination of factors that may have contributed to the decision. Reports suggest that financial challenges, regulatory pressures, and shifting consumer behaviour in the post-pandemic market landscape played significant roles.
The company also faced increasing competition from e-commerce giants and emerging wellness startups offering more competitive pricing and innovative products. Additionally, internal struggles such as executive shakeups and the departure of top distributors in 2024 may have further strained operations.
A Legacy of Clean Living
Founded in 2002, Modere built its reputation around a “live clean” philosophy that extended beyond its product offerings to encompass sustainable business practices and environmental advocacy.
The brand operates across multiple global markets, including the U.S., Canada, Europe, Australia, New Zealand, Japan, and India. Its NSF GMP-certified facility in the United States was known for producing high-quality products aligned with clean-label standards.
Modere’s unique “Social Retail” model blended direct sales with influencer marketing, allowing it to reach a wide audience while fostering a sense of community among its customers and distributors. This innovative approach earned the company accolades in the wellness industry and made it a standout name in multi-level marketing (MLM).
What’s Next?
With Modere’s closure marking the end of an era in clean-label wellness products, customers and distributors are left wondering what will fill the void left by the brand’s departure. While some are seeking alternative brands that align with Modere’s values, others are calling for greater transparency from MLM companies to avoid similar situations in the future.
As Modere exits the market after more than two decades of success, it leaves behind a legacy of innovation and commitment to sustainable living. For its loyal community of supporters, this is not just the end of a brand but also a chapter filled with memories of transformative health journeys inspired by Modere’s mission.